• 36 Free Offers on One Card
• Tailored Rewards
• Zoned
• Bilingual

Some newspapers use coupons, laser-imaged on subscribers’ monthly statements, to deliver their reader rewards. Others mail coupons to their readers, or direct them to a web page in order to download and/or print coupons.

In contrast, the advantages of a plastic-card-based program include:

• The front of the card is an eye-catching, custom-designed, four-color “billboard” promoting your newspaper and reward program.
• By fitting into the same slots in a wallet that credit and debit cards do, the rewards card tends to be seen as a “purchase vehicle”—a much more powerful tool than a coupon.
• With 36 free offers all on one card, this card appeals to a wide variety of subscribers, who will see it as a valuable gift from your newspaper.
• As each offer can be used several times, the card promotes repeat purchases by the reader. The more often an advertiser sees the card, the more he or she will want to continue to participate in the rewards program.
• For those who dislike using coupons at restaurants, the Reader Rewards Card is as easy to use and draws no more attention than a credit card.