GoalGetters: Effective, Easy, Brand-Building Reader Reward Card Services
Outstanding client service, innovative solutions, and deep experience in the newspaper industry make GoalGetters the clear choice for your Reader Reward Card needs.
Since our founding in 1986, GoalGetters Inc has helped hundreds of newspapers improve their subscriber acquisition and retention rates, and achieve other key circulation goals (pay-in-advance, E-Z pay, etc.).
At GoalGetters, our core service is reader-reward card programs for newspapers. Our cards include 36 free offers—worth a total of $400 to $1,500—from your newspaper’s current and prospective advertisers. We handle all planning, set-up, and administration of your rewards program, freeing your newspaper’s staff from the burden of these details.
As a result, GoalGetters has set the industry standard for prompt, attentive client service as well as product quality and innovations. For example, in 2005 we launched our “Match & Win Scratch-off” game, a reward-card enhancement that motivates your readers to view and use the card daily and look through your newspaper for a hidden number matching the PIN number on their reward card. Most newspapers offer a daily cash prize to the winner, some also enter the winner’s name in a drawing for a grand prize such as a car or house
This innovative program helps circulators achieve multiple goals all at once:
- It strengthens your newspaper’s brand image: subscribers will look at their cards daily to see if their PIN is the winner
- It promotes active reading of the ads in your newspaper
- It can help increase subscriber satisfaction: The more often they look at their card, the more likely they are to use and appreciate the free offers.
The GoalGetters Marketing Staff has a total of more than 110 years of experience in the newspaper industry. Their efforts are supported by a staff of nine Customer Service Representatives (CSRs), with offices in Illinois, California and Minnesota who help both circulators and subscribers nationwide by phone, fax, and e-mail.

Production of Reward Cards
At GoalGetters, every reward-card order we receive is important. How we handle it is a matter of pride. To ensure the ideal combination of quality, speed, and competitive pricing for your order, we produce all of our reward cards at Plastic Printing Inc, in Minneapolis Minnesota or San Fransisco California. Each 35,000-square-foot facility is staffed by over 70 print professionals.
Our production capabilities at Plastic Printing Inc. includes 1-color to 4-color process printing, hot stamp, foil, and smart cards, as well as customer distribution and fulfillment capabilities. While we are relatively small, we continue to give personalized service to each newspaper. |